the program started a bit late, but the organizers hit the ground running after that. several figures (blogie robillo, CSB’s information management dean, etc.) delivered short remarks, and a few minutes later, we proceeded to the respective segments that we had signed up for.

Blogging 102 was handled by jayvee fernandez, who was very effective in making his point (being engaging, that is). in fact, my only regret was that it was too short. i would’ve loved to hear more about his ideas. next was Organizing and Optimizing Your Blogs by elymar apao, who made several interesting disclosures that are worth looking into. the last one was Blogging & Journalism by danny arao. again, it’s a very interesting topic that i wish i had more time to delve into because he presented several insights that i’ve never even considered before.

lunch followed (provided by Chowking). the meal was a bit too starchy (too much carbo) but my empty stomach didn’t care.

of course, the main highlight of this event was matt (Mr Wordpress!) mullenweg’s discourse and so we were all hyped up to listen to him. matt m. actually looks younger than i had expected and although he doesn’t really have a loud voice, he had everybody’s attention. he showed us some interesting numbers (relating to bloggers and Wordpress in particular), and gave an abbreviated presentation of the upcoming release of Wordpress version 2.7 (which will be out by november, i think).

i’m not really a technical person, but i liked what matt mullenweg showed us. WP 2.7 looks great! i hope to convert to that version as soon as it becomes available. he also revealed some developments at Wordpress, including Buddy Press — a WP-based social networking tool that he described essentially as Facebook in a box.

this was followed by spiels from the event’s sponsors and giving of prizes (Migs was definitely in fine form, he kept things at a lively pace). too bad i didn’t win a thing. then came the Q&A portion with matt. a party was supposed to follow afterwards @ mag:net (the Fort) but i opted not to go because i wanted to catch up on my sleep.